Who nose where? Sainsbury’s celebrates its 20th year of supporting Comic Relief

Supersized red noses have today popped up at iconic locations across the UK in the build-up to Red Nose Day as Sainsbury’s celebrates 20 years as Comic Relief’s official retail partner.

From Blackpool seafront to Edinburgh’s Greyfriars Bobby, all the down way to London’s St Paul’s Cathedral and the nose of Cornwall’s Mud Man, Sainsbury’s has unveiled the giant red noses to launch merchandise in store and mark the countdown to Comic Relief’s Red Nose Day telethon live on the BBC on 15^th March.

These supersized noses will take pride of place during the UK half term, with the retailer keen to encourage the public to get behind the campaign and show their support by finding the noses and taking a selfie wearing their very own red nose and tagging @Sainsburys, @ComicRelief & #RedNoseDay.

This year 11 different nose characters have been launched for Comic Relief, including a rare green frog nose and an even rarer reversible nose which was designed by a UK school pupil. There is a special treat awaiting those customers who collect all 11 styles, as together the boxes can be transformed into Magical Sneezeland Castle. For the first time ever, the red noses can also be brought to life through augmented reality, by scanning the QR code on the box with a smartphone and using the Red Nose App from the App or Play store.

The past two decades have seen Sainsbury’s raise over £120 million for Comic Relief and the retailer is hoping the fundraising efforts of customers and colleagues will make an even bigger difference to help those most in need across the UK and internationally.

Claudine Blamey, Group Head of Corporate Responsibility and Sustainability at Sainsbury’s commented:“We are thrilled to be celebrating this 20-year milestone with Comic Relief and excited to launch our Who Nose Where campaign. We want to give people the ultimate red nose photo moment this half-term and hope the nation shows their support by snapping themselves in front of the giant sculptures, posing in their very own red noses and merchandise. Over the past twenty years we have raised a huge £120 million and we hope that this year will help make an even bigger difference to those who need it most.”

Liz Warner, CEO at Comic Relief, added: “Sainsbury’s is a brilliant partner and it is always great to see the stores come to life with merchandise, red noses and more.  We hope that, together with Sainsbury’s and Argos employees, we will raise millions of pounds to help fund projects locally and abroad – saving and changing lives.”