Latest sales figures from Waitrose & Partners reveal that Brussels sprouts are set to be an all-year-round kitchen staple with sales up 30% compared to the same time last year.
According to the supermarket, the sales have been driven primarily by baby sprouts and Kalettes (known as flowering sprout) which both have a milder flavour than the regular Brussels Sprout. The Kalette resembles a small leafy flower but tastes more like kale hence its name, and also boast twice the amount of vitamin C as the average Brussels Sprout.
Figures from Waitrose.com also suggest that shoppers are looking to experiment when serving their sprouts as recipe searches are up 38% compared to December. It seems that across the UK, sprouts aren’t just for Christmas.
Paul Bidwell, vegetable buyer at Waitrose & Partners, said: “For the very best flavour and texture my main tip is to simply immerse them in boiling salted water for 3-4 minutes and serve al dente seasoned and with a knob of butter. We also have lots of recipes online for shoppers looking for inspiration, our sprout mac & cheese recipes have a five-star rating.”
Kitchen Staple as Sales Rise
Be the first to comment